Kristy is the CMO of Shopkick, with responsibility for B2C Marketing, B2B Marketing, PR and Shopkicker user support. In the pre-digital era, the relationship between brick-and-mortar retail stores and their customers was largely transactional— places to ...


Digital transformation is a relatively recent phenomenon defining an entirely new era, comparable to the industrial revolution of the early 1800s. Driven by technology, digital transformation is an underlying shift in the way live, work and communicate.


It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a conversion funnel, which provides consumers with small actions that lead to a purchase. What types of content and messages can ...


Marketing automation is a gangly teenager going through its awkward phase. At the same time, C-suite and customer expectations of marketing’s contribution to the business are changing, shaking up the world of B2B marketing. Our strategies no longer focus ...


As more companies consider investing in influencer marketing, the question that repeatedly arises at conferences, dinners and client meetings is: How much should I spend on influencer marketing? And, not only that, but how much do I need to spend ...


Early today, Slate pointed out that breakthrough technologies always seem to be "five to 10 years away," citing numerous tech forecasts (energy sources, transportation, medical/body-related technologies, etc.) containing that exact phrase. The also ...


Smartly.io, a Helsinki-based company that makes automated marketing software for Facebook advertisers, announced today that it has raised $20 million by selling existing stakeholder’s shares to venture capital firm Highland Europe. Founded in 2013 ...


When you think of blockchain, you usually think about cryptocurrencies like Bitcoin, Ethereum, and Litecoin. While these are interesting and disruptive in their own right, it is the non-currency applications of blockchain that could truly revolutionize how ...


SAN JOSE, Calif., Sept. 19, 2017 /PRNewswire/ -- Delivery of true, multi-channel customer experience has become the latest area where sales and marketing leaders are testing the boundaries of their relationship status ?understanding and cooperating on what ...


How much should a SaaS startup invest in sales and marketing at different stages of the business? This is a very nuanced question, but benchmarks do provide some guidance for what is reasonable. Sales and marketing investment depends on many different ...


How much should a SaaS startup invest in sales and marketing at different stages of the business@@@ This is a very nuanced question, but benchmarks do provide some guidance for what is reasonable@ Sales and marketing investment depends on many different @@@

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