On January 11, Facebook announced a return to their Newsfeed values. In 2016, the News Feed values were defined as an emphasis on family and friends, a platform for all ideas, authentic communication, user control over their experience, as well as ...


Last year, we released our first-ever State of the Agency report, an inside look at how digital marketing agencies run their businesses. It was a big hit, so this year, we’re doing it again, with updated data and twice as many questions to reveal what ...


Tech Moves covers notable hires, promotions and personnel changes in the Pacific NW tech community. Submissions: tips@geekwire.com Jerame Thurik. (Axiom Photo) — Check out this Concur connection. Jerame Thurik, a former chief marketing officer at the ...


Adam Silver, the NBA commissioner who by all accounts has been very supportive of the WNBA and seems to want to do his best to make it thrive, sparked a debate on Friday when he mentioned on ESPN's Get Up! one problem he thinks the league is having: It's ...


You may be painfully aware of what disjointed data can do to a marketing initiative. If you’re in a company of any size at all, you’re probably struggling with integrating multiple databases housed in different locations throughout the enterprise.


Every new marketing delivery system — such as TV, websites, social media, or mobile — starts off with a single approach. In the early days of web or mobile, for instance, marketers would contemplate if they had “a web strategy” or “a mobile ...


Campaign Monitor is the leading provider of simple and elegant email marketing software for business. 2 million marketing professionals at more than 150,000 companies around the world, like Rip Curl, BuzzFeed, and Birchbox, use Campaign Monitor to run ...


FOXBOROUGH, Mass. -- Rob Gronkowski isn't just the best tight end in the National Football League. He's also a master marketer. Those two worlds intersected Saturday at Gillette Stadium at a Supercross event as the assembled football media was curious if ...


When you ask your vendors about lift, ask them about the composition of the control group. Contributor Gladys Kong explains why sophisticated targeting methods make this question more important than ever.


Rather than collecting detailed project specs at the beginning of an initiative and developing exactly what the specs require, developers are starting out with a framework or sketch of the project specs, and then adjusting their approach as they learn more ...


Rather than collecting detailed project specs at the beginning of an initiative and developing exactly what the specs require, developers are starting out with a framework or sketch of the project specs, and then adjusting their approach as they learn more @@@

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