Remember when direct response advertising meant billboards with phone numbers? Or late-night infomercials imploring night owls to “call now!”? Direct mail, anyone? While “offline” direct response marketing is still very much a thing, digital is ...


Have you ever looked at all the apps and functions on your phone and thought, "Wow, I'm probably not using this for even half the things it can do"? My phone is like a supercomputer, but aside from email, my go-to messaging and social apps, and tons of ...


Branding and color have a particularly symbiotic relationship when it comes to the marketing and communications industry. Their relationship extends far beyond communications, and well into consumer habits. Actually, it goes even further. Color psychology ...


Editor's Note: This guest post was contributed by David J.P. Fisher. I came up in a sales world that exalted individual effort. You lived and died based on your personal work and initiative. The more you could hustle and get in front of people, the better.


No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. During 2017, there has been a flood of practical, relevant, and well ...


We live in an age when all things are measurable — or at least that is the expectation. How long we sleep, our daily steps, our bodies’ sugar levels, the number of ads we view, the amount of media we digest and so on. In the world of marketing, it’s ...


Sprinklr, a $1.8 billion social media management startup, is being sued by Portland, Oregon-based Opal Labs, which accuses Sprinklr of stealing its intellectual property. The lawsuit alleges that one of Sprinklr's workers illicitly used an Opal employee ...


Your email ROI reflects the overall success of all of your email campaigns. And, on average, email marketing has the highest overall ROI in comparison to other marketing techniques. It’s a whopping 4,000%. That’s a $40 ROI for every $1 spent on email.


Marketers risk forming a parallel universe and distancing themselves from the business, HP CMO Antonio Lucio says. Credit: HP The mission of marketing is to build brands that stand the test of time, not to build brands for the sake of it. By building ...


“This bud’s for you” has taken on a whole new meaning for Chris Burggraeve. The former chief marketing officer for Anheuser-Busch InBev, the brewer of Budweiser beer, is moving from barley and hops to cannabis as the alcohol industry casts its sights ...


“This bud’s for you” has taken on a whole new meaning for Chris Burggraeve@ The former chief marketing officer for Anheuser-Busch InBev, the brewer of Budweiser beer, is moving from barley and hops to cannabis as the alcohol industry casts its sights @@@

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